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- Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month.
- Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September.
- Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data.
- The New York Times extended its lead over CNN has the most popular news website in the US according to Press Gazette’s latest top-50 ranking.
- She covers politics at the White House and Congress and has circumnavigated the globe as a pool photographer.
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Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb. Climate news site The Cooldown saw the second most year-on-year growth, with visits rising 152% to 21.9 million. The fastest year-on-year growth came at Athlon Sports, which attracted 28.5 million visits in June, up 484% from the prior year. In addition Newsweek saw visits rise 144% compared to June the prior year, but it did not see the most year-on-year growth among the top 50.
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It nonetheless remained the most-visited news site in the US, a position it has held since Similarweb updated its data model in June and pushed the site ahead of The New York Times. It was followed by The Independent (down 12.4% month-on-month) and Business Insider (64.3 million, down 11.8%). On the other end of the scale the fastest year-on-year traffic losses were seen by the Los Angeles Times (25.8 million, down 30% on October 2023), the Daily Mail (104.1 million, down 22.8%) and Fox News. The fastest-growing top-ten site month-on-month was USA Today, followed by aggregator Google News (122.4 million, up 8.6%) and People. At the start of October the site deployed a new paywall, which does not appear to have immediately hurt its web visits.
The Daily Mail (down 7.5% month-on-month to 113 million), which was the ninth most popular news site in the US in both July and August, dropped in September to tenth. The contraction was sharpest at Yahoo Finance (down 11.3% month-on-month to 144.4 million visits) and third-placed Fox News (down 11.2% to 260.2 million). But for most publishers visits have nonetheless improved year-on-year, Mind Universe with three-fifths of the top 50 recording traffic increases of at least 10% compared with September 2023. Almost all the top 50 news sites in the US saw traffic fall in September, deepening a decline that began in August.
